Ninety-six per cent of video service providers and content producers believe that a majority of consumers and operators will adopt 4K UHD TV by 2020, according to a new report from Irdeto and SNL Kagan.
Video service providers and content producers believe that one of the key drivers for operators’ implementation of 4K UHD is the expectation that consumers will pay more for premium 4K UHD content
A Clearer Picture of Growth: 2016 Global 4K UHD Industry Survey found that 64 per cent of video service providers and 73 per cent of content producers believe that consumers are willing to pay ten to 30 per cent more on their subscription for access to 4K UHD content.
The survey results, which include nearly 500 video service providers and content producers, indicate that respondents view 4K UHD content as a competitive advantage and are eager to roll out this premium content as early as possible.
Eighty-eight per cent of total respondents say they will launch 4K UHD content by 2020, with 78 per cent saying they will have launched content by 2018.
Sixty-five per cent of both video service providers and content producers expect that live sports will be the most popular 4K UHD content among consumers, while 59 per cent of respondents ranked early release movies as the highest 4K content consumption driver.
“4K UHD content brings new opportunities for video service providers and content producers along with a number of challenges associated with costs, compatibility and security,” said Godert Burghard, vice president, global marketing, Irdeto.