RTVE Play has selected Crossmedia and 24i to enhance AI-driven personalisation.
Following a recent tender process, Crossmedia is providing enhanced content personalisation solutions for Spain’s largest public media company. Working in collaboration with its technology partner 24i, the OTT platform integration company aims to optimise user experiences on RTVE Play.
Deploying infrastructure on Amazon Web Services (AWS) to ensure high levels of security and redundancy, Crossmedia aims to provide flexibility and scalability, integrating with the RTVE Play ecosystem, including SAP CDC for user management and Conviva ECO technology which captures real-time user activity across all RTVE Play platforms. The solution includes a redundant point-to-point connection with RTVE’s DMZ and a centralised management dashboard simplifies oversight, tuning, and performance analysis of recommendations.
Implementing 24i’s data-driven intelligent personalisation engine, RTVE is provided with a range of algorithms highlighting the most relevant content, with the company’s popularity-based models further refining recommendations using sophisticated filtering options. RTVE is able to create specific genre or content recommendations to meet editorial needs.
Jorge Frías, head of digital media at Crossmedia, commented, “We are very proud to be part of this innovative project with RTVE. Our partnership with 24i and the AWS implementation allows us to offer a highly flexible and powerful recommendation solution, which will undoubtedly enhance how viewers interact with RTVE Play.”
Sebastian Braun, CEO at 24i, added, “We are excited to empower RTVE with our advanced personalisation capabilities. By welcoming RTVE and Crossmedia to our platform, we further validate our strategy to modularise 24i’s capabilities and offer our modules standalone or end-to-end to the market.”
