Amazon has announced the launch of an AI-powered dubbing programme.
Aiming to increase accessibility of its content library, Prime Video will offer AI-aided dubbing on movies and series that would not otherwise have been been dubbed. Localisation professionals will work alongside AI in a hybrid human/machine approach designed to ensure quality control is maintained, said the company.
In addition to dubbing, the programme will facilitate subtitles, captions and audio descriptions as Amazon hopes to capitalise on increasing demand for international content across its 200 million worldwide customers. The initial phase will provide dubbing for 12 movies and series, including El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
Commenting on the trial, Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios said, “At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation. AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
