Media Distillery has announced the launch of its new Search and Discovery Suite.
The AI-driven suite aims to minimise “decision fatigue,” reducing churn and boosting engagement by leveraging Media Delivery’s semantic understanding of content to present an “exceptionally wide range of content,” said the company. The solution provides broadcasters and streamers with real-time broadcast content analysis for all available content sources and types.
Automatically generating metadata, the system ensures viewers are provided with more search results, including live broadcasts natively devoid of metadata. Initial tests of the Search and Discovery Suite found 75 per cent of participants reported the solution let them watch sports content they would not otherwise have found. More than 65 per cent said they were presented with sports content within the platform, eliminating their need to search elsewhere.
Leveraging developments in generative AI, Large Language Models (LLM), Visual Language Models (VLM), semantic search and content embeddings, dynamic generation of content descriptions are supported by the Suite, enabling broadcasters and streamers to maximise monetisation of their content libraries, catch-up and replay TV.
Roland Sars, co-founder and CEO of Media Distillery, said, “2025 is the year of search and discovery. Viewers have so much content to choose from, sometimes they can’t see the forest for the trees. An abundance of choice can make deciding what to watch difficult, even overwhelming, and might well result in the viewer simply giving up and switching off.”
The Suite allows users to find all relevant content as quickly and easily as platforms such as TikTok and YouTube, said Media Distillery. “Simply presenting the viewer with many swim lanes full of linear TV content or VOD assets under the headings ‘because you watched XYZ’ or ‘other people are watching this’ is no longer sufficient to meet the elevated expectations of today’s viewers,” added Sars.
