UK-based HighField AI is introducing what it says is the first multimodal, agentic solution for enterprise broadcast graphics automation.
According to the company, the solution will streamline news graphics workflows, automating up to 75 per cent of manual tasks associated with graphics production.
The solution, also called HighField AI, uses artificial intelligence to automate repetitive tasks within the media production workflow, focusing first on optimising the graphics production workflow.
It analyses journalists’ stories in NRCS systems such as CGI Open Media and Avid’s iNews, deploying a set of AI agents that automate tasks usually done by operators: selecting the most suitable graphics templates created with systems such as VizRT and filling them with relevant content, including text, images, and video clips pulled from broadcasters’ content repositories, said the company.
The agents collaborate autonomously to assemble graphics, learning from past decisions to improve efficiency and accuracy.
While the system operates autonomously, journalists maintain complete control over the final product, said HighField AI.
“The broadcast industry is at a crossroads where creativity and operational demands are colliding with great force,” said Amir Hochfeld, founder and CEO of HighField AI. “We’re providing a practical, scalable AI-powered solution that integrates seamlessly into existing systems. Starting with automating graphics production, our platform empowers teams to focus on what matters most: telling compelling stories that captivate audiences while optimising workflows.”
HighField AI’s founders include Amir Hochfeld, Ofir Benovici, Piotr Koszur, and David Dowling who have held key roles at Avid, Pixotope, Orad, Ross Video, Sony, and Zero Density.
