YouTube 'more recognised brand' among older children than BBC One and ITV

New research from Ofcom into children's media use
By Jenny Priestley,

New research from Ofcom has found that older children (12-15 years old) are more likely to recognise YouTube as a brand than traditional broadcasters BBC One and ITV.

Ofcom's Children and Parents Media Use and Attitudes Report 2017 states YouTube is the most recognised content brand with 94 per cent of 12-15s having heard of it compared to 89 per cent for ITV, 87 per cent for Netflix, and 82 per cent for BBC One and Two.

The report says YouTube is the primary online destination for children of all ages, excepting social media. Eight in ten (81 per cent) of children aged 5 to 15 regularly using the website to watch short clips or programmes.

The research suggests that most 8- to 15-year-olds believe there are enough programmes on television for children their age, and the content suitably reflects their lives.

However, 35 per cent of 8- to 11-year-olds who watch TV say that not enough programmes show children that look like them; while 41 per cent of 12-15s say that too few programmes show children living in their part of the country.