Long-form video content represents the majority of time spent watching video, regardless of the size of the screen, according to the latest Ooyala report.
The company's Q1 2017 Global Video Index reported that while short-form video has the best chance of being watched in its entirety, for the first time, long-form content – measured as video greater than 20 minutes in length – now represents the majority of time spent watching video across all screen sizes, at 63 per cent.
Much of that, according to Ooyala, is due to the increasing amount of premium content that services are now making available to all devices. As longer content becomes more prevalent, short-form is losing its dominance, particularly as larger mobile screens are now more common.
By device, the study finds long-form content now represents:
- 98 per cent of all time spent watching video on connected TVs, up from 83 per cent the year before
- 81 per cent on tablets, also up notably from 51 per cent the year before;
- 65 per cent on computers, nearly doubling from a year before (35 per cent);
- 55 per cent on smartphones, a 26 per cent increase from Q1 2016.
The report found that mobile viewing continues to be a major driver of OTT growth, reaching a new high of nearly 57 per cent of all video plays in Q1 2017, with smartphones accounting for 47 per cent of total plays and tablets the other ten per cent.