Technology start-up PromoMii has signed a deal to work with AMC Networks International.
It will see PromoMii redistribute on-air trailers of channel operated by AMCNI UK to digital platforms for the purpose of reaching new audiences.
The PromoMii platform works by collecting, and redistributing TV trailers to digital platforms outside of the broadcaster’s own ecosystem.
These promos are streamed directly into set-top boxes, EPGs, TV guides, apps, online magazines and newspapers, and other digital destinations, enabling AMCNI UK to deliver its promotional content directly to viewers.
As TVBEurope exclusively revealed in June, PromoMii is already working with Discovery Networks UK.
“We are super excited to be working with AMCNI UK," said Michael Moss, CEO and co-founder of PromoMii.
"Not only are we helping them get extra eyeballs on the promos they’ve created, but consumers will benefit hugely from being able to watch their trailers instead of just reading a two-line synopsis and seeing a still picture as they browse through a TV guide or EPG, or watch on demand,” says Michael Moss, CEO and co-founder, PromoMii.
Matt Stott, director of creative, marketing and communications at AMCNI UK, added: “We have a loyal audience across our channel portfolio in the UK who are passionate about our content. We’re aware that there’s also a younger demographic out there consuming TV in a different way. This audience does a lot more research before committing to a series and PromoMii enables us to help them discover our content exactly when they’re making a viewing choice.”