ITV selects Venue to drive PPV strategy

Ostmodern and Paywizard solution implemented to build "strong and loyal" relationships with customers
By James Groves ,

Venue is being used to support the launch of the World Boxing Super Series

ITV Box Office has selected Venue to drive its long-term PPV strategy.

Venue, a joint solution delivered by Ostmodern and Paywizard, is being implemented by ITV’s live events arm with the aim of building strong and loyal relationships with its customer base, “treating them as long-term customers rather than one-off buyers”.

The solution is designed to provide the broadcaster with an operationally scalable model which can comfortably handle the volumes of such peak events, while providing further monetisation capabilities designed to support ITV’s strategy to provide these services across multiple devices and platforms.

“As an established and trusted partner of ITV Box Office, Paywizard’s extensive experience in successfully delivering both PPV and subscription TV means they really understood our need for a robust, scalable solution,” said Neale Dennett, director, pay content and packages, ITV.

“When they launched Venue with Ostmodern, we felt their philosophy around treating PPV viewers as long-term subscribers aligned with our over-arching strategy in growing our PPVV offering. Venue was the perfect fit. We know that we can work with it as a solution, collaborating with both Paywizard and Ostmodern, as we further develop our ITV Box Office service.”

The solution is currently live, and deployed to support the launch of the World Boxing Super Series, which ITV Box Office is screening across the UK and Ireland. The series features world title bouts between high-profile cruiserweight and super-middleweight fighters including Chris Eubank Jr and George Groves.