Ericsson is renaming its Broadcast and Media Services business Red Bee Media.
Effective today, the Red Bee name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide.
The move will see Red Bee become an independent business fully owned by Ericsson with operations in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the US.
Steve Nylund, CEO of Red Bee Media, said: “We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry.
"Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”
Headquartered in the UK, Red Bee Media employs around 2,500 broadcast and media specialists globally. Its services portfolio spans media management, playout, OTT, access services, content discovery, creative services, sports graphics and analysis solutions.
Ericsson first entered into the media services business in 2007 and subsequently grew the business both organically and through acquisitions, including Red Bee Media in 2014.