yes unveils Israel’s first multiscreen TV service with Viaccess-Orca14 April 2014
Israel-based satellite provider yes has revealed its first multiscreen TV offering, yes Go. The new service is supported by Viaccess-Orca’s COMPASS content discovery platform and delivers personalised video streams to consumers’ TVs, PCs, tablets and smartphones.
yes Go will deliver more than 50 live TV channels and thousands of hours of VoD content to subscribers transforming the pay-TV scene in Israel. During the launch period, the yes Go service will be provided free to all customers of yes VoD and at 19.90 NIS per month for customers without VoD.
Several COMPASS recommendation engines have been implemented in yes Go, including an advanced semantic engine, a collaborative filtering engine (e.g., people who watched this, also watched that), an operator promotions engine, and a ‘most popular’ engine. The engines are embedded throughout the UI, enabling yes to understand subscriber preferences and create a personalised experience and reducing the time it takes to find desirable content.
yes Go subscribers will receive realtime recommendations and updates of popular and interesting content being aired live, both from the electronic program guide (EPG) and from VoD.
This collaboration between yes and Viaccess-Orca grows an existing relationship between the two companies. COMPASS will also be powering yes’s My TV personalised TV service.
“By enabling us to learn and understand viewer tastes and demands for content, and recommend personalised content that keeps subscribers loyal to our service, Viaccess-Orca’s COMPASS will increase subscriber satisfaction and revenue streams. COMPASS simplifies content consumption for our subscribers, making it a much more rewarding experience,” said Dovev Goldstein, head of business development and products department, at yes.
“We are privileged yes chose us,” added Haggai Barel, Viaccess-Orca’s deputy CEO. “COMPASS brings yes Go subscribers closer to the content they really want, allowing yes to differentiate itself in the market, offer subscribers a next-generation user experience, and take advantage of new and increased revenue streams.”
Recognising another landmark for the company, Barel added: “We’re proud to announce that COMPASS will now power more than six million video subscribers around the world.”
This story also appears on IBC’s Content Everywhere.