World’s first smart LNB demo16 September 2013
Showcasing the latest developments in Ultra HD, new features of turnkey connected TV platforms and presenting its “smart LNB” in a world-first live demo during IBC is Eutelsat Communications.
“Over the past year, we’ve moved from being Europe’s most experienced satellite provider to become a global player with worldwide coverage,” said the company’s director of commercial development and marketing, Markus Fritz (pictured). “In the 30 years since the company began operations, we’ve innovated constantly for our customers’ benefit – and we can claim to have achieved a very high degree of customer satisfaction.”
With the launch of Europe’s first dedicated Ultra HD channel in January this year, Fritz said that Eutelsat has demonstrated how its satellites are already geared up to deliver the consumer broadcast industry’s most immersive viewing experience. Eutelsat is now taking the next step with the launch of an Ultra HD channel with HEVC encoding that will be multiplexed with the existing Quad HD signal in the same Eutelsat 10A transponder.
The Eutelsat stand is also host to the first live demo of the recently announced interactive “smart LNB” that Fritz claims opens the door for broadcasters to operate their own ecosystem of linear television and connected TV services directly by satellite.