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World Cup 2014 and other sports at IBC

6 September 2011
World Cup 2014 and other sports at IBC

The director of FIFA’s TV Division, Niclas Ericson is to keynote a special conference session at IBC this week on the subject of Brazil 2014, the next FIFA World Cup, writes Adrian Pennington. The Brazilian Summit on Saturday 10 September in Amsterdam is a late edition to IBC’s conference line-up.

Jointly organised by IBC and Sociedade Brasileira de Engenharia de Televisão (SET), topics requested by members of SET will be presented in three mini sessions.

Broadcasting of the World Cup, Hybrid TV and Spectrum issues are all hot topics in Brazil. Ericson (pictured) is the opening speaker on Football – World Cup 2014 and the state of FIFA. SET president, Lilianna Nakonechnyi will also speak.

The Sunday of IBC features a series of presentations focusing on the practical rather than the theoretical aspects of sports production.

2012 is an Olympic year, and the broadcasting centre in London is now complete, a building large enough to house five jumbo jets. The first session of the day looks at the challenges involved in delivering what has been called "the first truly digital Olympics" in the session Sports I – Digital Olympics. This features Mark Silver, senior director digital media for Canada’s Olympic Broadcast Media Consortium, and Tim Plyming, the digital project executive, BBC London 2012.

That sets the scene for more discussion on sports technologies and workflows with the session Live Sports Production: From Tape to Tablet. How can the call for more camera angles and analysis be met? How can you best serve a multi-screen audience with the action on the television screen and replays, data and social networking on a tablet? Panelists include Peter Angell, director of production and programming for HBS, and Sergi Sendra, director of TV production at Spain’s Dorna Sports.

How can rights holders, broadcasters and the sports federations themselves deliver more content to an increasingly fragmented audience and what might the new business models be, are questions posed in the session Monetising Sporting Content featuring a contribution from Joseph Inserillo, senior VP, Major League Baseball Advanced Media.


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