Media production and distribution businesses are working in an environment of radical change. To meet the challenge of this change, a new technology and business framework is needed – the Integrated Media Enterprise.
The Integrated Media Enterprise has the following key characteristics:
- It enhances business agility through a modular and open approach focused on new workflows and business models that can be quickly deployed and adapted at low risk
- It provides the business with total visibility into its media assets and their value, allowing those assets to be easily repurposed and monetized
- It integrates all of the ingest, production, archive and distribution operations of the enterprise through standards based web services, maximizing efficiency and collaboration
This paper will describe some of the key challenges faced by media enterprises today and how the Integrated Media Enterprise provides solutions to these challenges.
