What’s new from Sony14 April 2010
Sony has based its stand at NAB around the theme “Solutions To Believe In,” and as such, from 3D at the high-end to new entry level camcorders, is backing up all the belief with some serious substance.
While many suppliers are currently developing live 3D solutions, the company claims it holds a unique position in the market by being the only provider capable of supplying a complete end-to-end solution for capturing live 3D content. As part of Sony’s global commitment to 3D, visitors to the Sony stand at NAB can see some of the latest products which are designed to eradicate the barriers of live 3D production, including new professional 3D monitors and the highly acclaimed MPE-200 3D Processor Box.
The ocmpany is also introducing Media Backbone, a group of solutions aimed at facilitating the management and control of media workflow within a file-based architecture. The Media Backbone includes a range of hardware and software products to support the file-based operating needs of the media and broadcast market.
Commenting on this solutions strategy, David Bush, director of marketing, Sony Professional said: “Sony has played a leading role in the transition from AV to file-based workflow and now the focus for many organisations is on effective workflow management which is where our Media Backbone solution fits. Our workflow capabilities are also helping us make big steps this year to lead the 3D revolution and provide live production customers in particular with the tools they need to deliver a quality 3D viewing experience to their audiences. Through our breadth of choice and ability to offer bespoke solutions, we are committed to helping customers turn their 3D aspirations into reality."
Innovation continues in Sony’s XDCAM EX camcorder product range with the announcement of the PMW-320. This memory-based shoulder-mount camcorder builds on the success of the PMW-350 and "redefines quality" with all-new 1/2inch Exmor CMOS sensors. With over 130,000 units sold worldwide, the XDCAM family range continues to be the global format broadcast professionals rely on. NAB also sees Sony launch the new HXR-MC50E an ultra compact camcorder that combines the simplicity and usability of a traditional consumer camcorder with the look and feel of a professional model.
At the cutting edge of monitor technology, the company announced the world’s first 7 -nch professional OLED monitor. The PVM-740 is a high-resolution portable monitor which incorporates Sony’s unique Super Top Emission technology to deliver a stunning image performance which is superior to traditional CRT monitors.
Finally, it is also showing its newest addition to its switcher range by announcing the MVS-8000X, a groundbreaking high-end switcher suitable for 1080p and 3D production. Sales continue to be strong throughout the MVS product range with an installer base of over 2100 units across Europe. At the other end of the switcher product range, Sony today announced the DFS-900M, an entry level affordable HD switcher for smaller production houses.
Details on all this and more over at Sony’s NAB microsite.