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VTR acquires Clarke Associates

14 January 2008

VTR has secured the business interests of Clarke Associates London Limited and the services of its Creative Director, Simon Clarke, and his team, along witha certain amount of technical equipment, including 3D workstations, a 3D render farm and associated software.

With over 13 years in the industry, Clarke’s award-winning contribution to broadcast visual effects has been recognised by his clients and peers through flagship programmes and series for the BBC, National Geographic, Discovery and Channel 4. His design and branding background has also enabled him to work with many leading commercials and production agencies on a range of multi-platform campaigns. Simon’s body of work includes Lost Cities (BBC), Mega Structures (National Geographic) and Superstorm (BBC).

Namit Malhotra, chairman of VTR and Prime Focus Group, said: “Simon fits perfectly into our strategy of ensuring we have the best talent and facilities to support our global client base as part of the Prime Focus Group of companies. Simon is a welcome addition to the team.”

Clarke himself commented: “I am thrilled to be joining the VTR group of companies and consider this to be a great opportunity. My expertise in commercials and visual effects will compliment the company’s existing global offer, and will be a springboard for greater prospects going forward.”

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