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VR uptake a ‘slow burner’ in the UK

14 October 2016
VR uptake a 'slow burner' in the UK

The uptake of VR throughout the UK will be a ‘slow burner’ with just three per cent purchasing a headset throughout 2016, according to the latest report from Strategy Analytics.

The report claimed that 92 per cent of headset sales will be for basic smartphone models such as Google Cardboard and Samsung Gear.

VR headsets that attach to games consoles – namely the PlayStation VR – will account for 7 per cent of sales, while just 1 per cent will purchase dedicated VR headsets like the Oculus Rift and HTC Vive.

Strategy Analytics predicted that around two million Britons will own a VR headset by the end of the year, generating £62 million worth of sales.

“Despite the rush of companies eager to jump in, the reality is that VR take-up among the British public will be a slow burn and dominated by low-cost headsets,” said David MacQueen, Strategy Analytics.

“The VR headset market will be much like the car market – most owning the likes of Vauxhalls and Fords, a handful owning Porsches and the odd few splashing out on a Ferrari.”

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