News Production & Post

Virtual modelling

17 January 2007

Model and television celebrity Adrianne Curry and NVIDIA have teamed up to create the world’s first realtime virtual 3D celebrity. Created using Softimage XSI and NVIDIA professional graphics solutions, this development opens the door for ‘stars’ to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.

Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modelling and endorsements, digital appearances in film and television, and virtual hosting on websites or traditional broadcast media.

“I am honored to have been selected as the first celebrity for this project,” said Adrianne Curry enthusiastically. “The Digital Adrianne is so realistic, it’s really trippy. Lara Croft, eat my shorts!”

“The uses for this technological breakthrough are truly endless,” said Dan Vivoli, senior vice president of marketing at NVIDIA. “The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation.”

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