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Virgin Media TV Anywhere powered by Harmonic ProMedia Suite

20 March 2013
Virgin Media TV Anywhere powered by Harmonic ProMedia Suite

Virgin Media, the UK provider of cable television, broadband, phone, and mobile services, has deployed Harmonic‘s ProMedia family of integrated software solutions to power a new multiscreen service called Virgin TV Anywhere. Harmonic’s realtime multiscreen video processing and encoding technology enables Virgin TV Anywhere customers to watch up to 45 live TV channels on a wide range of devices, including TVs, PCs, smartphones, and tablets. Leveraging Virgin Media’s powerful new infrastructure, customers can also manage recorded programmes and control TiVo set-top boxes through a state-of-the-art Virgin TV Anywhere app. Neil Drennan, director of TV engineering at Virgin Media said, “The world of digital entertainment is moving fast and consumers are always looking for compelling ways to take advantage of the connectivity built into today’s gadgets. Harmonic’s ProMedia software solution optimises our multiscreen operational workflow, helping us put fantastic entertainment at our customers’ fingertips.” ProMedia Live (pictured) transcodes MPEG-2 and MPEG-4 AVC H.264 content to multiple high-quality adaptive bit-rate streams optimized for the Virgin TV Anywhere service. By effectively handling metadata information such as language, captions, and ad insertion signaling upon input and output, the ProMedia family provides a complete video preparation solution. ProMedia Live is also integrated with Harmonic’s ProMedia Package to perform sophisticated encapsulation and encryption processes from a unified management system. By relying on a powerful integrated headend for its multiscreen services, Virgin Media is now able to support Apple HLS and Adobe HDS streaming to a broad range of customer devices. Harmonic’s NMX Digital Service Manager controls both ProMedia Live and ProMedia Package systems, enabling Virgin Media to monitor and control its multiscreen video and audio services. Through a comprehensive user interface, Virgin Media is easily able to create and modify network topology and channel lineups, in addition to setting encoding parameters. The system’s highly scalable and extensible architecture will enable Virgin Media to easily support hundreds of live television channels as well as introduce additional services like start-over and catch-up TV.

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