Virgin Media expands with Globecast19 December 2014
Globecast has partnered with Virgin Media to supply seven channels for the platform’s expanded international TV content. In total Virgin Media is adding ten more international channels to its TV service.
Globecast is supplying seven channels for Virgin Media’s Worldbox service, a new app offering live streams of international channels via Virgin Media TiVo. The channels will be launched in two stages: four launching now and the rest will be added to the app in early 2015. The new channels join Virgin Media’s existing line up of international content, which includes Zee TV, Star Plus, Sony Max and Al Jazeera Arabic.
“We are very pleased to be partnering with Virgin Media on this project,” said Didier Mainard, VP sales with Globecast. “We are recognised globally as a proactive content aggregation partner and we work to match international channels with international audiences. Virgin Media is a powerful platform in this regard and this is an exciting package.”
Stephane David, Virgin Media’s executive director of content said: “The arrival of these international channels on Virgin Media means our TV customers can enjoy even more exciting programming from around the world at the touch of a button. With content spanning everything from international news, sitcoms and dramas to soaps, movies and comedies there are plenty of shows to keep the whole family entertained.”
Worldbox is the first HTML5-based app on Virgin Media TiVo and has been developed to stream a range of live channels from around the world. Globecast is supplying: 1+1 International (Ukraine), BFM (France), Canal 24 Horas (Spain), CTC (Russia), Eurochannel (France), Nessma (Tunisia) and SIC International (Portugal).