VIDEO: TVBEurope 2020: Shaping long term strategy18 August 2016
John Ive moderates the TVBEurope 2020 panel: ‘How market conditions are shaping long term business strategy’.
The insightful panel examined how technological advances, consumer behaviour and industry consolidation are affecting the current and future business marketplace in broadcasting, how companies should be evolving to futureproof their businesses, and what these advances mean for broadcasters and content providers when devising a medium to long-term strategy.
The panel consisted of:
Martyn Whistler, media and entertainment lead, Ernst & Young
Russell Grute, managing partner, Broadcast Innovation
Simon Frost, global head of media marketing and communications, Ericsson
Neil Maycock, EVP & General Manager of Media Software Solutions, SAM
Michael Harrit, Head of Marketing, Media Solutions, Sony PSE