Viasat World expands Russian Kino brand with OTT service13 October 2017
Viasat World is expanding its TV1000 Russian Kino brand with an OTT service, available globally.
The film channel’s new offering, available from 24th October, will give Russian speaks access to an ‘unrivalled’ selection of Russian language films.
The news comes shortly after the company announced plans to deliver a a new content brand, Epic Drama, across Europe.
Irina Gofman, Viasat World CEO and president, said: “Packed with the must-see Russian films and TV series of the moment, TV1000 Russian Kino has fast become Russia’s number one provider of Russian movies.
“Building on that position and in response to demand from our audiences, we’re thrilled to extend the reach of the brand internationally with this new OTT and mobile service – which demonstrates our commitment to making our content available online.
“Alongside our commitment to work closely with our operator partners, direct-to-consumer opens opportunities for us to enter new markets where we don’t have a linear presence, as well as target and address the needs of niche audiences.”