Viacom project delivered with Grass Valley and Elemental6 September 2013
Grass Valley and Elemental Technologies will partner to provide a multiplatform solution for Viacom International Media Networks to deliver and manage content across its traditional and new media platforms. The project is expected to be live by the end of this year.
The solution includes over 200 Grass Valley K2 Edge playout nodes, which will enable Viacom to manage its channels. The GV Edge Integrated Playout System will integrate with Elemental Live video processing systems through a direct IP link, to distribute content to Viacom customers via streaming media. Viacom will also be extending its use of GV Edge to develop a disaster recovery solution in Europe.
“The explosion of available content and the customer appetite for watching it means that as a media company, Viacom is always looking for ways to add new content and to manage it efficiently,” said David Kline, senior vice president of Technology and CIO at Viacom. “The integrated nature of GV Edge means we can oversee our channels, including content which streams live via the internet, through one platform.”
The file-based software solution includes tools to enable media asset management, playout control, and graphics looks. Elemental Live features a software-based architecture that can incorporate new compression codecs and video formats for high-efficiency video coding.
“We have been working with Viacom for over a decade and it’s an absolute pleasure to help it to launch and manage multiplatform channels simply and quickly,” said Charlie Dunn, senior vice president, Global Customer Solutions at Grass Valley. “We believe that the combination of our GV Edge solution with Elemental’s advanced video processing technology is a really powerful one because it allows broadcasters to launch new streamed channels alongside traditional broadcast services easily.”
Keith Wymbs, VP of Marketing for Elemental commented, “The combination of Grass Valley and Elemental solutions is useful for anyone launching OTT or TV Everywhere services in tandem with support for traditional broadcast services. We are really excited about the launch of Viacom’s streaming media channels.”