Unwrapping Ultra HD at Blackmagic14 September 2013
Blackmagic Design has unveiled its ATEM 1 M/E Production Studio 4K, a new Ultra HD live production switcher with 6G-SDI technology for $2495.
Blackmagic’s Bob Caniglia reported that it will become the top end of the company’s current switcher products, joining the ATEM Production Studio 4K (which will be reduced in price to $1695).
The new model adds features including 10 independent 6G-SDI inputs each with frame sync, built in DVE with zoom, scale and rotate, four upstream chroma keyers, three independent aux outputs with front panel control and a larger media pool that holds both still frame graphics as well as motion video clips.
It lets customers connect up to 10 SD, HD or Ultra HD 4K video cameras, disk recorders and computers for live production. The media pool on the ATEM 1 M/E Production Studio 4K allows 32 still frames with fill and key in Ultra HD as well as 180 frames of full motion clips with fill and key Ultra HD. When switched to 1080p or 1080i video formats the media pool allows 720 frames of full motion clips.
“With new Ultra HD televisions hitting the market, consumers are gearing up for an amazing transition into a cinema viewing experience in the home. We think this is an exciting revolution that is only just starting, however the primary problem is content creation,” said Grant Petty, CEO, Blackmagic Design. “Live production is the fastest way to generate massive amounts of Ultra HD content quickly and live events offer some of the most exciting sources for entertainment.”