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Universal Electronics: Bundesliga branding deal done

13 September 2014

A deal with Sky Deutschland has been announced by Universal Electronics (UEI) in which the latter will supply the broadcaster with football club-branded remote controls.

Each remote control will feature the individual branding of one German club through the use of ultra-graphic water transfer technology that is said to ensure the precision and premium quality of the materials. Fifteen of the top league’s clubs are participating.

UEI says that it has extensive experience in developing personalised remote control units for broadcasters in Europe and the US.

“Often the remote control is the only tangible hardware that the end user sees, and uses all the time, which makes it the ideal vehicle for brand activation,” said Menno Koopmans, senior VP subscription broadcasting at UEI.

“For a broadcaster like Sky Deutschland that delivers premium content to audiences in Germany and Austria, with exclusive coverage of all German Bundesliga and UEFA Champions League matches, as well as Premier League games and many more, the addition of these themed remotes brings an added element of passion and emotion to the brand and reinforces the nation’s love of football.”

The branded remotes are being made available through the Sky Deutschland website to coincide with the start of the 2014/2015 football season.

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