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Two become one

11 September 2016

Coinciding with IBC, Rovi completed its planned acquisition of TiVo and immediately adopted the well-known TiVo brand for the Nasdaq-listed group with annual revenue of around $800 million.

According to Charles Dawes, senior director for international marketing at the ‘new’ TiVo, the acquisition was first announced in April with the goal of bringing together two market leaders in their respective fields.

TiVo is well known as a pioneer in the area of DVR capabilities, while Rovi specialise in guides, personalisation, advertising, analytics and cloud services.

The combined company has started the process of integrating technological and product capabilities, although Dawes pointed out that an integrated product is already being demonstrated at IBC: a new TiVo user experience (UX) featuring an upgraded interface, prediction technology that bases recommendations on viewing habits, personalisation features, customisable shortcuts and more.

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