Twitter to share ad revenue with content creators2 September 2016
Twitter is planning to share advertising revenue with video content creators as it looks to battle YouTube and Facebook.
The move will see Twitter give contributors a 70 per cent share or revenues, significantly undercutting YouTube, which offers 55 per cent.
It mimics the social media’s current deal with Amplify users, used by the likes of Sky Sports to deliver Premier League football clips.
The revenue-share programme, which has launched in the US ahead of a European push in the near future, does not apply to Twitter Vine or Periscope.