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TV Globo puts Dalet Media Life at centre of entertainment production

15 September 2014
TV Globo puts Dalet Media Life at centre of entertainment production

TV Globo, the world’s second-largest commercial TV network by annual revenue, is placing Dalet Media Life, based on the Dalet Galaxy MAM platform, at the heart of its entertainment archive.

TV Globo is deploying an archiving and content preparation workflow utilising all three Dalet platforms: Dalet Brio for ingest and Dalet AmberFin transcoding, all under the control of Dalet Galaxy enterprise MAM to enable the manipulation of digital files for archive purposes for all entertainment content produced at the network’s Rio de Janeiro and Sao Paulo hubs. The Dalet installation will also enable the distribution of content to internal and external users.

“We produce a vast amount of content each year, including telenovelas and promos, and wanted a means of increasing the efficiency and enhancing the production values of our operations with a comprehensive file-based workflow from ingest through to archive,” explained Thiago Abreu, project manager at TV Globo. “The solution had to work effortlessly with our legacy systems, prove itself extensible to accommodate our rising production and distribution demands, and it had to promote collaborative workflows by opening up our production silos. We are confident, along with Sony, our primary partner on this major project, that we have found the answer in Dalet.”

Ranked as one of the biggest media companies in the world, TV Globo produces around 2,400 hours of entertainment annually and reaches 99.5% of the Brazilian population through its network of 122 owned and affiliate TV stations. The organisation’s studio production base is located in Jacarepaguá, Rio de Janeiro, and known locally as Projac.

The solution at Projac is systems integrated by Sony Professional Services and architected to extend TV Globo’s file-based workflow from ingest into archive. Sony selected the Dalet Media Life solution, which includes a broadcast-specific Business Process Management workflow engine, advanced production and media preparation tools, and a single and centralised content repository for housing multimedia content. The complete solution also includes Dalet Brio for

“This is Dalet’s first major deal in Brazil and is hugely significant given TV Globo’s superlative reputation for content production and distribution, not only in South America, but globally,” said Julien Decaix, general manager, Americas, Dalet.

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