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IBC Focus

Tomas Petru, chief executive officer, Visual Unity

12 September 2014

Has IBC come at a good time for the electronic media industry? Why? Despite all the electronic communication around us, we still lose the impact of any message when it lacks a personal touch. Therefore, the ability to meet and interact with industry professionals in person is very important in this rapidly developing business. It is great that IBC makes that possible.

What do you think are the key developments in, or threats to, your market sector at the current time? The media continues to ignore the huge change that has already happened due to the spread and acceptance of multiscreen and over-the-top (OTT) solutions. At the same time suppliers try to shield media from the news so they can maintain their revenues based on the ‘old technology’ paradigm. So the main focus of media providers should be to participate in this change, which will in turn power their revenues.

Why should delegates visit your stand at IBC? Because Visual Unity can fulfill their multiscreen needs even if they’re not fully aware they have them. We also offer a far more individual approach in our business practices than the biggest players around, as well as flexibility, an enthusiastic team of professionals and over 20 years of broadcast expertise. Come and see us at our best at IBC.

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