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Today in the Hub

12 September 2014

To get the latest news and views on connectivity and multi-platform delivery, head to the IBC Content Everywhere Europe Hub. You will find it in Hall 14, and it is free to all IBC2014 attendees.

There are two big debates today, which are independent and designed to stimulate discussions on key issues. At 13:00 the topic is social media. Given the ubiquity of Facebook and Twitter, what role can dedicated social TV platforms play, and where can they add value? Add your voice to the debate.

Then, at 15.30, consider the question of audience measurement. There are established models which calculate television audiences with a high degree of confidence. With a fragmented audience, what do we have to do to know who is watching what? How can online metrics be integrated with traditional methods? How will broadcasters – and advertisers – know who is watching what, and when?

Around these two key debates there is an extensive programme of presentations from some of the key players in the industry. These will illustrate what tools are available for curating, delivering and monetising content across the whole range of delivery options.

If you are registered for IBC Content Everywhere Europe and have a Touch & Connect device you can add to the experience by accessing exclusive content from the Download Walls around the show, and participating in exclusive competitions to win prizes.

But all IBC attendees are welcome to join the debates and enjoy the presentations.
To view the full timetable, visit www.ibcCE.org/europehub.

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