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TMD is Gold Sponsor for IT Broadcast Workflow 2013

20 November 2012
TMD is Gold Sponsor for IT Broadcast Workflow 2013

Already on board as a Gold Sponsor of the 2013 IT Broadcast Workflow (ITBW) conference is asset management specialist TMD. In its fifth year, ITBW returns to the prestigious BAFTA venue in central London on 9 July 2013. TMD will be presenting a case study in association with a major broadcaster. Tony Taylor, chairman and CEO of TMD, outlined the challenges to be faced if the asset management system is to deliver the full promise of file-based infrastructures. “The first consideration is that you have to be flexible enough to capture, keep and repurpose a huge amount of metadata,” he said. “Some of that will be machine-generated, some entered by people in different parts of the operation. The metadata will need to flow freely between integrated systems to maximise business efficiency and eliminate the risk of errors in data entry. “The key to this is to design the processes so it is simple and intuitive for operators, at each level in the enterprise, to add their metadata. No dull screens with hundreds of fields which someone has to scroll through to get to the box they are interested in,” Taylor explained. “The user interface has to offer just the information required by that process and that individual, and just the fields that need to be completed.” The case study presented by TMD at ITBW will emphasise the importance of making it intuitive to enter information, and presenting the right information to those that need it, when and where they need it. Register now to attend next year’s ITBW conference at BAFTA and take advantage of the special early bird price of just £49 (plus VAT) by 31 May 2013. Save £100 off the cost of a standard ticket by booking your early bird now.www.broadcastworkflow.com

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