News Production & Post

Teletrax wins high-profile customers

23 January 2008

Simply Media has selected Advanced Broadcast Services to playout three of its popular television channels to the Sky satellite television platform. The channels involved are Simply TV, Simply Shopping and the affiliated TV Warehouse, which Simply Media manages on behalf of TV Network Ltd.

Teletrax has signed contracts with two significant European-based organisations – the International Committee of the Red Cross and the Spanish-based Atlas Agency – to electronically monitor usage of their news content.

The International Committee of the Red Cross (ICRC) is an independent non-profit organisation ensuring humanitarian protection and assistance for victims of war and armed violence. The ICRC is using the Teletrax comprehensive suite of broadcast verification services to monitor the actual usage of its news footage relating the help it provides during humanitarian crises, allowing the organisation to fine-tune its production and distribution process.

“The nature of our news footage is critical, and it is important that our organisation has timely and reliable access to data on where and when our news stories are broadcast,” said Florian Westphal, head of media relations at the ICRC. “We need to ensure our news footage is being distributed in the most efficient way possible. Public awareness is crucial to our organisation, and the precise data provided by Teletrax allows us to better estimate the public’s knowledge of our various actions in an increasingly complex and overcrowded environment.”

Atlas, the largest news and distribution agency in Spain, will utilise Teletrax to monitor the actual usage of its own news stories as well the news stories of its clients using the Atlas distribution platform. The organisation is the first company in Spain to use the Teletrax service in the news industry.

“The media intelligence provided by Teletrax will enable us to better evaluate subscribers’ usage of our news footage, and provide us with valuable information on the most frequent users in domestic markets,” said Luis Barros, commercial and operations director at Atlas. “Our customers also gain a unique advantage; by tracking their news stories, they too receive access to important data on where and when and how their footage airs, allowing them to continually improve and refine their planning processes.”

“We are very proud to work with both the ICRC and Atlas, as both of these organisations are responsible for distributing essential information to their respective audiences, whether it is for humanitarian or general news purposes,” said Andy Nobbs, president of Teletrax. “We currently work with many high-calibre news organisations around the world, and these new agreements further cement our reputation as the leader in global tracking services for the news industry.”

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