News Production & Post

Telemadrid boards the Enterprise

5 July 2007

Telemadrid, the Spanish capital’s number one broadcaster, has chosen a Quantel Enterprise sQ server-based production system to service its programme and promotions post production needs. System integration will be carried out by Spanish specialist SI company, Promovisa, writes Andy Stout.

Broadcasting more than eight hours of news, sports, current affairs and informational programming a day, Telemadrid’s requirements for its new system naturally put a heavy emphasis on fast turnaround, first-to-air workflow. Openness was also a pre-requisite as the system is required to integrate with Telemadrid’s existing Sony Newsbase system and its Harris Invenio media asset management application. Finally, with an eye to the future, the system had to be fully HD upgradeable.

Antonio de Tena Moreno, Telemadrid’s chief of post, said, “The close integration of all the systems within our working organisation is very positive for us as it provides a very powerful production chain. To be able to manage projects from any system by simply opening them, and being able to create very elaborate templates in lower-end systems and then finish the design on high-end post equipment gives us a great deal of working capability.”

The system is based on Quantel’s Enterprise sQ server technology with 330 hours of high quality 50Mbit storage, supporting a number of sQ Cut desktop editing packages as well as server playout and record applications. In addition, the system also integrates four Quantel eQ multifunction systems, one of which is HD, each of which is able to share material and projects via the server.

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