Tandberg plants seed of mobile ecosystem29 March 2007
Tandberg Television will launch what it bills as a unique, end-to-end system solution for Mobile TV at NAB. At the core, the new Tandberg mPlex media processing platform is claimed to offer performance with eight times the density of current mobile TV solutions, writes Fergal Ringrose.
Also employing proven technologies, such as constant and variable bitrate (CBR & VBR) MPEG-4 AVC encoding, native IP processing and flexible architectures for VBR control and mobile-specific scrambling, the addition of mPlex into a system solution that incorporates new and existing Tandberg Television products uniquely enables the company’s customers to extend their subscriber offer, grow revenues and reduce churn through the deployment of Tandberg Television’s broad ecosystem for Mobile TV.
Throughout its history, Tandberg Television’s best-in-class solutions have made the company the global leader in video compression and have enabled it to provide video expertise across a range of platforms including terrestrial, satellite, cable, IPTV and telco networks. Now these technologies – which include scrambling, statistical VBR encoding, advanced architectures, content simulcast and overall system management with automated redundancy – have been applied to the mobile world to produce a highly efficient ecosystem for broadcasting to mobile devices such as mobile phones, media players, in-car systems and laptops.
Additional to the mPlex media processing core are Tandberg Television professional receivers for reception, UDCast IPE-10TM for DVB-H IPE, time slicing and MPE-FEC, SFN (single frequency networks) and transmission network adaptation including ATM/IP telco networks or DVB-S/S2 satellite modulation. At the remote transmitter site, the Tandberg Television solution provides reception and network adaptation, as well as content regionalisation and customisation including SFN re-adaptation and time slicing.
“In-Stat forecasts more than 120 million mobile TV viewers by the end of the decade and we believe that the next two years will see significant roll-out of mobile TV infrastructure. We are excited to be launching a complete mobile TV solution that will enable broadcast and mobile network operators to efficiently introduce high quality mobile TV services. Tandberg Television’s market leading track record in digital video with best-in-class video quality in ultra-low bandwidth has enabled us to create a highly flexible mobile TV ecosystem that is unique in the market,” said Simon Frost, business development director for Mobile TV at Tandberg Television.
The Tandberg Mobile TV solution, inclusive of the mPlex, will be available for shipping in early Q2 2007.