Channel 4 lets advertisers target custom VoD audiences
'Project Agora' due to launch in the autumn
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'Project Agora' due to launch in the autumn
Solution is powered by patent-pending technology, Bloomberg Interlink
New research finds that young people are particularly receptive to ads with a message
MediaTech 360 welcomed a panel discussion about ad technology and the next frontier for digital advertising
Garble can be customised for each show and gathers data and insight from user activity
Figures part of PWC's annual Global Entertainment and Media Outlook report
Day one will look at the new advertising opportunities and how they can drive revenue
The market grew by 93% between 2011 and 2016 according to a new report by the European Audiovisual Observatory
It becomes the first non-US firm to be granted access to figures
MLED TVs, ATSC 3.0, OTT, digital TV ads among talking points on day one
Joint venture with ProSiebenSat.1, TF1, and Mediaset
Sky has invested $10 million in DataXu, provider of programmatic advertising analytics software