Sports moves to Fast Turnaround TV29 November 2011
Welcome to Fast Turnaround TV, which replaces our Sports Broadcast Europe enewsletter and expands TVBEurope’s coverage of the live and as-live TV sector from a sole focus on sports to encompass large-scale productions across music, entertainment and news – ahead of our upcoming Fast Turnaround TV conference in London, 13 March 2012, writes Fergal Ringrose.
We are currently working with numerous broadcasters and vendors on confirming content for the conference; EVS has already committed, for example, to having one of its recent flagship partnerships (possibly Sky News, Sky Arabia or BBC Sports) as one of the case studies for the event.
Both the conference and the newsletter will be looking at the latest technology innovations that boost coverage and retain eyeballs on a big live show – with all the potential for sheer chaos across the production.
Live event-driven TV programming has become the cornerstone of a broadcaster’s schedule. Despite the threat to traditional viewing from VoD and online catch-up, audiences have been sustained and even grown by major live and as-live ‘watercooler’ events, which deliver audience mass that no other media can yet match.
All of these events require rigorous planning, preparation and testing, often to extremely exacting deadlines. They are all underpinned by innovation in technology and they all require the right craft expertise that will make – or break – the show.
Fast Turnaround TV uniquely exposes the constraints and complexities of these multi-faceted productions. It breaks down the new and upcoming technologies broadcasters and producers need in order to deliver innovative forms of presentation. It uncovers the specialist skills necessary to deliver a failsafe transmission and unearths the behind-the-scenes account of the most high profile recent live/as-live productions.
What are the keys to success? How do market leaders plan, implement, communicate and execute successful large-scale productions whether in sports, music events, topical comedy, international events or shiny-floor light entertainment? With huge pressure to raise the bar every time, what are the latest technology innovations out there that boost coverage and retain eyeballs?
Fast Turnaround TV looks at the technical deployments involved, whether for HD or 3D delivery – or both. How do you combine teams, so that main show production, news teams and digital media can share assets – across principal broadcast, incidentals, lead-ins and lead-outs and web content?
Our first Fast Turnaround TV conference will be held at The Soho Hotel on Tuesday 13 March. What’s its raison d’etre? Quite simply, the new technologies and workflows behind big live/as-live broadcast TV productions.