News Business

Sony to construct third 3D OB truck for Telegenic

24 February 2011
Sony to construct third 3D OB truck for Telegenic

In the latest stage of Sony’s long-term partnership with Telegenic, the company is to deliver a further 3D OB truck later this year.

Following the successes of the world’s first 3D OB trucks last year that were built exclusively for BSkyB and Telegenic, the third truck is to be built in response to growing demand for 3D content across market segments, including sports, concerts, general entertainment and the arts. This year it is expected that the growth in cinema for alternative content such as ballet and opera will also shift to 3D production.

The 3D Outside Broadcast Truck has been designed from the ground up by Sony’s Professional Services team in conjunction with the Telegenic Engineering team. As well as being used to deliver some of 2011’s most high-profile sporting events in live 3D, the new truck will fulfil increased demand for alternative 3D content from high-end arts and live theatrical events.

“2010 was a phenomenal year for sports entertainment that saw 3D capture the excitement for millions of consumers and sports fans around the globe,” said Sony Professional’s Mark Grinyer. “With Sky’s 3D channel recently hitting the 70,000 subscriber landmark, consumer demand for 3D is accelerating at a phenomenal pace and we’ve seen a huge uplift in interest for alternative 3D content, such as ballet and concerts. Together with our partners, Sony Professional is leading the way to drive down the costs of producing 3D and setting new standards to revolutionise the 3D entertainment experience.”

Peter Bates, managing director of Telegenic, added: “Together with Sony Professional, our team has worked exceptionally hard to transform the live production process and enhance people’s entertainment experience by taking 3D into cinemas, pubs and the home. Having been amazed by the successes of the 2010 FIFA World Cup and the 2010 Ryder Cup in 3D, we are now seeing phenomenal alternative 3D content.”

Similar stories