News Production & Post

Sony goes for Max Throughput

16 November 2006

Sony Electronics has made a strategic investment in networked storage infrastructure and media management specialists, Maximum Throughput. This investment has been accompanied by additional funding from the Montreal-based company’s current investors.

“Maximum Throughput develops solutions that can be very complementary to our plans for developing a 4k digital workflow, from acquisition to display,” said John Scarcella, president of Sony’s Broadcast and Business Solutions Company. “We realised the potential of these technologies and decided the time was right to create a strategic relationship.”

At the National Association of Broadcasters show in April, both companies conducted a successful digital workflow demonstration. Content acquired in Sony’s HDCAM SR 4:4:4 format was digitised by the Max-T Sledgehammer system directly from the HDCAM SR tapes and made available across a local area network.

Max-T’s current investors, The Business Development Bank of Canada, GTI Capital, and Edgestone Capital, also contributed to this latest round of funding.

Giovanni Tagliamonti, Max-T’s CEO, commented: “We’re delighted that Sony decided to invest in Max-T. We feel that this is market validation of the highest order for our strategy, and we look forward to deepening our relationship over the coming months and years.”

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