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Sony: Believing beyond HD

27 July 2012
Sony: Believing beyond HD

Dominating Hall 12 once again and delivering its ‘Believe Beyond HD’ vision, Sony hopes to demonstrate how its products are enabling European customers to take the lead.

From developing a complete 4k workflow including the F65 and SR Master recording options to its continued innovation in technologies such as the Optical Disc Archive system or stereo 3D, Sony says it will show how it is using its “immense technological power to serve the individual needs of its customers.”

“IBC 2012 is an important opportunity to meet many of our customers and show them how our innovative solutions can help meet their business needs,” said Olivier Bovis, Head of AV Media, Sony Europe (pictured). “By working in close collaboration with partners and customers and listening to their feedback, we are uniquely placed to develop entirely new technology platforms where necessary for the industry.”

Sony will also be promoting its commitment to becoming a leading technology provider to the sports industry. In the last month alone, Sony has led successful 3D productions for iconic sporting events including the Wimbledon Tennis Championships (with the BBC) and the Goodwood Festival of Speed (for Sky).

In addition, Hawk-Eye, which Sony acquired last year, was recently one of the systems qualified by FIFA to license its goal-line technology to football associations across the world.

“At IBC, Sony will outline its commitment to enhancing the entertainment experience for sports fans by implementing technology that will move the industry as a whole,” said Bovis. – Adrian Pennington
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