Sky Sports delivers Heineken Cup with deltatre, Opta integration14 December 2011
The special content was delivered by Sky Sports Events Centre to Sky Sports and Sky Go subscribers. Heineken Cup Rugby was the second sport to be made available on the Events Centre using deltatre’s DIVA (Data Integrated Video Application), after launching in April this year with UEFA Champions League matches.
Deployed in conjunction with Opta’s time coded events data, deltatre’s DIVA integrates match data with HD video to allow for a richer, user-guided consumption of live online sport. Users can navigate their way through significant moments of a game accompanied by in-depth match statistics and analysis.
Jim Irving (pictured), head of video and commercial at deltatre media, commented: “While it is evident video continues to be a major focus for broadcasters and media companies worldwide, data is equally important in enriching the viewing experience for users. Integrating with Opta’s impressive breadth of data, we were able to use performance metrics at a much higher and deeper level than traditional match centres, helping the client deliver a premium sports experience to their audiences.”
Karl Hogan, account director at Opta Sports, added: “Multiple platform content agreements continue to be a key trend among broadcasters in 2011. This provides a great collective opportunity with deltatre to approach online video rights holders with a strong digital proposition in DIVA, powered by Opta’s renowned breadth of data for multiple sports and competitions.”