Sky seals new five-year Bundesliga deal17 June 2016
Sky Sports has agreed a five-year extension to its Bundesliga rights package.
The agreement, which runs through to 2021, will see Sky broadcast 572 live matches per year from the Bundesliga and Bundesliga 2.
The pay-TV giant, will, however, be sharing the top tier coverage with Eurosport following the announcement from the Federal Cartel Office – the Bundeskartellamt – that any single TV broadcaster is no longer be able to acquire all domestic pay-TV rights for the live games of Bundesliga across all platforms.
Sky will instead become the exclusive live broadcaster for all matches of the Bundesliga 2 season.
Over the four years of the new agreement, the average rights cost per annum will be €876 million, compared to an average of €486 million per annum under the existing contract.
Jeremy Darroch, group chief executive, Sky, said, “This is an important step to building our business in Germany and maximising the significant opportunity for growth.
“Our continued leadership in sport will underpin the execution of our wider strategy for building out pay-TV: providing a broad range of the very best content, market-leading innovation and best in class service from a trusted brand.
“We are pleased with the progress we are making and we are well placed to bring Sky to even more customers in Germany and create value for our shareholders.”