SIS LIVE secures five-year horse-racing OB deal7 April 2011
SIS LIVE has agreed a five-year, multi-million pound deal with racecourse operator Arena Leisure Plc to provide OB facilities at all its racecourses in the UK. The deal, beginning 15 May 2011, will cover more than 350 race meetings each year.
Arena Leisure is the busiest racecourse operator in the UK with seven courses: Doncaster, Lingfield Park, Royal Windsor, Southwell, Folkestone, Worcester and Wolverhampton.
SIS LIVE will provide an enhanced and improved OB service to Arena Leisure, with a full review of coverage at all its racecourses, utilising the company’s experience of live horse-racing broadcasts. New camera positions will be added, including start cameras to capture all of the action from the off, and higher quality coverage with the latest multi-format cameras, initially in SD but with a planned progression to HD broadcasting in the future.
The OB feeds from SIS LIVE will be provided to Arena Leisure for its on-course TV coverage as well as to the stewards for integrity purposes. In addition, the feed will be used by SIS LIVE’s parent company, Satellite Information Services Limited (SIS), as part of its television services to bookmakers, broadcasting live horse-racing and other sporting events to 10,000 bookmakers in the UK and the Ireland. SIS LIVE currently provides SIS with extensive uplinking facilities and dedicated OB services to cover around 400 race meetings a year. The deal with Arena Leisure means SIS LIVE will now provide the OBs at 800 race meetings with over 5,000 individual races a year.
Ian Renton, racing director, Arena Leisure Plc, commented: “We are delighted to team up with SIS LIVE to create an enhanced television experience at all of our UK racecourses. Whilst our own in-house technical services department at Arena has been extremely successful, we now have a media rights agreement in place with SIS. As part of our future joint strategy and with their extensive expertise in this area, we are very pleased for SIS to take over the broadcasting at all the Arena racecourses.”
David Meynell, managing director, SIS LIVE, added: “SIS LIVE has unique experience covering horse-racing at all levels. Not only do we already cover hundreds of races a year as part of our commitments to the SIS bookmakers services, but we have extensive experience of covering international events such as the Grand National and other big sporting events for broadcasters. We will bring all that experience to this work with Arena Leisure, significantly improving the viewing experience for bookmakers, broadcasters and racecourse customers.”
The coverage will also be used by At The Races – the dedicated horse racing channel that is a joint venture partnership between BSkyB and Arena Leisure Plc – and by GBI Racing, the joint venture company of RMG (Racecourse Media Group) and At The Races.