Screen adds connected TV to product portfolio22 December 2011
Screen has obtained the On Screen Publishing connected TV solution, now named ‘ScreenConnect’, which allows content owners to deploy and manage services across a range of connected TV platforms.
The solution’s creator and On Screen Publishing director, Gordon Maynard, has also joined the Screen team as product manager for connected TV. A former BBC employee, Maynard also played a pivotal role in the development of Teletext for ITV/C4 and its subsequent digital media deployment. More recently, working as a media consultant, Maynard has advised service providers on connected TV strategy and developed tools to enable services to be created easily across the many IPTV platforms now available.
Now, with ‘ScreenConnect’, he will be helping to offer service providers a tool for connected TV and tablets that allows the rapid deployment of services across multiple platforms, reducing the time and cost in writing applications for each one.
Screen sales and marketing director Gary Glover (pictured, left, with Maynard) commented: “Screen’s strategy to develop a broader product range which satisfies market demand and complements its bedrock subtitling products and services clearly needed to include connected TV. With his pedigree and working knowledge of connected TV strategies and technology, Gordon Maynard was an obvious addition to the Screen team.”
“ScreenConnect will break down the current obstacles to creating services on connected TV,” said Maynard. “It has been designed from the ground up to support the wide range of platforms available now and to adapt as new ways of delivering connected TV emerge.”