S&T offers HbbTV11 August 2010
Thanks to a licensing agreement with Access Systems Europe, Strategy & Technology can now offer a complete HbbTV solution suitable for integration with any digital TV receiver.
According to the agreement, S&T has secured the rights to re-distribute Access’ NetFront Browser and associated HbbTV (Hybrid Broadcast Broadband) extensions. S&T will offer an integrated HbbTV solution, complete with a Digital Storage Media Command and Control (DSM-CC) client and HbbTV signalling, direct to manufacturers of digital TV receivers.
By combining the technologies with its existing software interfaces, S&T will offer existing RedKey MHEG licensees a simple and efficient route to HbbTV and will offer new licensees the opportunity to address both HbbTV and MHEG markets in a single design. An optional CI+ browser is also available as an add-on in all versions if required.
“HbbTV is fast gaining ground in markets such as Germany and France, and interest from other countries will no doubt grow further now that ETSI has given its approval. This makes now the right time to offer the technology to international markets,” said Paul Daly, General Manager – Client Systems, Strategy & Technology Ltd. “Our HbbTV solution will be a combination of market leading technologies from both Access and S&T, offering manufacturers an interactive TV plugin that will support not only HbbTV but also HD MHEG, Interaction Channel and CI+ browser functionality and will build on our mature and well documented RedKey 2 interface.”