RTE takes bet on Sysmedia data22 June 2006
Irish public broadcaster RTE is up and running with a SysMedia IP-based teletext page editing system that allows bookmakers across the country to provide rapid updates to onscreen betting information, writes Fergal Ringrose.
RTE Publishing uses SysMedia’s PLASMA teletext production and management system to power the Aertel teletext services on both RTE 1 and RTE 2 as well as the internet. To give bookmakers instant and cost-effective access to update their content on these Aertel services, RTE selected SysMedia’s WinSPRITE page editing technology.
The pages are created and edited at the bookmakers’ sites with the WinSprite PC software and then sent via internet to RTE’s central PLASMA system, which updates the live teletext services totally automatically.
"Given horse racing’s nature, where last-minute changes before races are a given, the power of this solution is undeniable. It provides both broadcaster and bookmaker with the ability to supply up-to-date information cost-effectively," said Kevin Lingley, Interactive Product Manager, SysMedia.
Marcus O’Doherty, technology development manager, RTE Publishing, added, "RTE Publishing is continually seeking to enhance the range of services on offer to our audience and customers across all delivery platforms, through innovation and the use of new technologies. The SysMedia system has fulfilled our expectations with regard to performance and ease of use."