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Rovi releases MainConcept HEVC SDK 1.0

15 July 2013
Rovi releases MainConcept HEVC SDK 1.0

Claimed to be one of the first broadly available solutions for streamlining the integration of HEVC into virtually any video application, service or environment, Rovi Europe has released MainConcept HEVC SDK 1.0. The new SDK not only enables developers to increase the ease with which high-quality video content is delivered through existing cable, internet and wireless channels, said the company, but it also features innovative new technology to reduce content conversion times.

Rovi’s Smart Adaptive Bitrate Encoding Technology (SABET) is designed to speed the market’s adoption of the new compression standard by lowering the costs and reducing the time required for the mass transcoding of large video content libraries to HEVC. SABET enables the generation of as many as ten simultaneous output streams from a single source, reducing CPU cycles by utilising common encoding processes across all levels. This processing efficiency is expected to help streamline the delivery of video for adaptive formats such as DivX Plus Streaming, Apple HLS or MPEG-DASH.

“Certainly one of the major challenges service providers and content owners face in switching to a new codec is converting their vast entertainment catalogues,” said Avni Rambhia, senior industry analyst of Frost & Sullivan’s Digital Media Practice. “The challenge becomes even greater given the requirement to support streaming and adaptive bitrate formats that involve transcoding each piece of content into as many as 10 different profiles or individual streams. Given that content availability is a key to driving device manufacturers and others in the industry to support HEVC, technology like SABET should not only help speed content availability, but also fuel overall market adoption.”
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