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Red Bee Selects Tandberg for on-demand

5 December 2006

Tandberg Television has announced that Red Bee Media has selected the Tandberg Xport Digital Media Solutions software to enable next-generation on-demand entertainment services. As a result, Red Bee Media is installing two Tandberg Xport Producer workstations that provide industry-leading encoding, editing and metadata management tools.

The systems bring together Tandberg Television’s best-in-class performance encoding technologies and its market-leading open standards based software solutions for on-demand and interactive television. They are the first in the world to support both HD and SD MPEG-2 and MPEG-4 AVC ingest and editing.

Red Bee Media provides specialist content versioning services to content owners/aggregators, broadcasters and operators to enable the delivery of on-demand entertainment across multiple VoD platforms. To achieve this Red Bee Media needs a highly efficient, reliable and advanced work system that converts video stored on tapes into compressed digital files, manages metadata, and supports HD and SD MPEG-2 and MPEG-4 AVC and a number of specific customer encoding profiles.

“The appetite for on-demand and HD services is growing and our focus is to leverage advanced digital media technologies that enable our customers to fulfil the needs of their consumers. Clients demand an increasing number of encoding and digital compression formats so we have to meet these demands in an efficient way,” says Chris Howe, CTO of Red Bee Media.

The Tandberg Xport system has been deployed in over 200 locations by leading customers including Comcast, Discovery, HBO, iN DEMAND, Starz-Encore and Time Warner Cable, as well as a number of operators in Europe. The Xport Producer is a comprehensive storage encoding solution that gives system operators a competitive edge, with the ability to easily encode, package and deliver content and advertising within their existing on-demand and linear broadcast systems. Assets can be utilised for VoD, NVoD, Barker, web, mobile and advertising systems.

“We are excited that our on-demand solutions have been selected by Red Bee Media for the expansion of its innovative services. In today’s digital media landscape, content owners and network operators are faced with an increasing volume of content and a proliferation of delivery platforms and consumer devices. Red Bee Media is enabling its customers to maximize these digital media opportunities through a fusion of creative origination and technical innovation,” said Eric Baron, President of EMEA at Tandberg Television.

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