News Production & Post

Prime Focus expands 3D capabilities worldwide

17 May 2010
Prime Focus expands 3D capabilities worldwide

Prime Focus has announced a significant capital investment and expansion of its global stereoscopic 3D pipeline. Finishing touches are underway at the company’s new 65,000 square foot world headquarters in Mumbai, which will house seven S3D theatres and over 600 artist seats, along with a complete slate of visual effects, post and production services.

At its Hollywood studio, efforts will be re-focused on delivering S3D creative services including 2D-to-3D conversions (as used on the reboot of Clash of the Titans – pictured) and S3D editorial & visual effects for entertainment clients in film, television, advertising, and mobile content. To support this expansion, Prime Focus is building out 200 new artist seats, and has upgraded much of its pre-existing post infrastructure (DI suites, telecine bays, and theatres) into S3D-enabled spaces supporting both RealD and Dolby stereo projection. In addition, plans are in progress to build a new 45-seat stereo-enabled screening room.

The Hollywood studio has also hired notable stereoscopic supervisor Jeremy Nicolaides, whose credits include Alice in Wonderland, Journey to the Center of the Earth 3D, U2 3D and more. Additionally, Prime Focus producer Bridgitte Krupke has been appointed executive producer, and Chris Del Conte as senior producer, both overseeing 2D-to-3D conversion projects.

At Prime Focus in London, a 2D-to-3D conversion pipeline has recently been installed, and the company plans to expand into a new space to accommodate an additional 200 visual effects artists.

“All of these efforts are in response to the growing demand from our clients who’re clamoring for high-quality S3D content,” said Namit Malhotra, global CEO and founder, Prime Focus. “Our global expansion will give us the capacity to support many more projects simultaneously.”

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