News Production & Post

Prime Focus chooses Avid for UK facility

22 August 2013
Prime Focus chooses Avid for UK facility

Prime Focus has selected Avid to power its creative workflow in its UK broadcast facility. Prime Focus will use Avid’s nonlinear editing solution Media Composer to deliver content to its television, advertising and film client base.

The investment was installed and supported by Avid Elite Reseller Tyrell, and comprises 30 Avid Media Composer 7 seats with Mojo DX interfaces, and three Avid Symphony Nitris systems. The Avid-based workflow is intended to speed up the creative process and deliver efficiently across multiple projects, as edit and ingest work can be done simultaneously. The new solution will integrate with Prime Focus’ existing Avid audio and finishing solutions.

“When a client comes to Prime Focus they expect us to be using the best-in-class creative solutions,” said Rowan Bray, managing director of Prime Focus UK. “Avid is the industry standard for the post industry, so having its technology at the heart of our facility means clients will have an enjoyable and faultless experience with us, every time.”

Andrew Condie, group head of operations at Prime Focus UK, added: “Above everything else, we need a professional grade workflow that has proven reliability and flexibility, with top-end creative tools, to allow us to deliver quality work to our clients, more efficiently. Avid solutions deliver on this promise. With this investment we’re ensuring we remain cutting-edge and agile to meet our clients’ current and future needs.”

“We’re seeing strong momentum building for Media Composer 7 and we’re delighted that Prime Focus, one of the leading global facilities, has chosen to future-proof its workflow by putting it at the heart of its Avid-based media operation,” commented Tom Cordiner, vice president of international sales at Avid. “The release of Media Composer 7 reinforced Avid’s unwavering commitment to the professional video editing community, and underlines the importance we place on innovation to meet our users’ needs.”

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