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Premiere Philips takes HD to Memphis

20 January 2006

Three Snell & Wilcox Memphis encoders have gone live at Plazamedia to enable ingest and mastering for Premiere Philips HD SPORT.

The new HD sports channel, featuring soccer, ice hockey, basketball, and other international sports highlights and events, is among the first special programming channels to be offered in Germany and Austria.

Plazamedia Head of Technology Chris Wieland said, "The Memphis encoder met our stringent standards for performance and picture quality and integrated smoothly with our Omneon Spectrum server system." The Memphis HD encoders provide efficient ingest of 720p50/1080i50 and 720p60/1080i59.94 sports content from Europe and the United States. In addition to SD and HD 1080/720 formats, it accepts uncompressed PCM, MP1L2, Dolby E, and AC-3 audio, and can encode at any MPEG-2 profile including 4:2:0 and 4:2:2, CBR/VBR, and I-Frame/Long GOP up to 175 Mbps.

Plazamedia’s store of Snell & Wilcox gear also includes an Alchemist Ph.C standards converter and two Ukon universal conversion platforms, which the company is using to upconvert archive material and other footage for HD broadcast. The Ukon also enables downconversion of HD programming for distribution via SD channels.

» www.snellwilcox.com

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